Est1897 was an underperforming website in the Pre-Owned Luxury Watches and Jewellery market. Besides consistent product upload, the site had received little attention elsewhere. It had significant architectural issues, a lack of optimised content and a poor backlink profile.
Working alongside Est1897’s chosen SEO agency and internal marketing team, I invested significant time into fixing the outstanding technical issues on this site, disavowing and removing toxic backlinks and implement fresh, well-optimised content to the most important pages on the site.
The results were plain to see, in the space of 30 months we increased organic traffic by 1682%. The site now ranks for 3,510 keywords and in the top 10 for 285.
This resulted in a huge increase in enquiries and sales for their luxury watches and jewellery. Earlier this year, they chose to invest heavily in a complete website relaunch to maximise conversion rates and make the most of this new traffic.