Est1897 - SEO Case Study

Est1897 - Laptop View

The Challenge

Est1897 was an underperforming website in the Pre-Owned Luxury Watches and Jewellery market. Besides consistent product upload, the site had received little attention elsewhere. It had significant architectural issues, a lack of optimised content and a poor backlink profile.

The Solution

Working alongside Est1897’s chosen SEO agency and internal marketing team, I invested significant time into fixing the outstanding technical issues on this site, disavowing and removing toxic backlinks and implement fresh, well-optimised content to the most important pages on the site.


The Result of Our Work

The results were plain to see, in the space of 30 months we increased organic traffic by 1682%. The site now ranks for 3,510 keywords and in the top 10 for 285.

This resulted in a huge increase in enquiries and sales for their luxury watches and jewellery. Earlier this year, they chose to invest heavily in a complete website relaunch to maximise conversion rates and make the most of this new traffic.

1682% Increase in Organic Traffic
286 Top 10 Keywords