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Est1897 - SEO Case Study

Est1897 - Laptop View
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The Challenge

Est1897 was an underperforming website in the Pre-Owned Luxury Watches and Jewellery market. Besides consistent product upload, the site had received little attention elsewhere. It had significant architectural issues, a lack of optimised content and a poor backlink profile.

The Solution

Working alongside Est1897’s chosen SEO agency and internal marketing team, I invested significant time into fixing the outstanding technical issues on this site, disavowing and removing toxic backlinks and implement fresh, well-optimised content to the most important pages on the site.

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The Result of Our Work

The results were plain to see, in the space of 30 months we increased organic traffic by 1682%. The site now ranks for 3,510 keywords and in the top 10 for 285.

This resulted in a huge increase in enquiries and sales for their luxury watches and jewellery. Earlier this year, they chose to invest heavily in a complete website relaunch to maximise conversion rates and make the most of this new traffic.

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1682% Increase in Organic Traffic
286 Top 10 Keywords