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Financial Services - Google Ads Management

Financial Services - PPC Case Study

The Challenge

This client was keen to drive both online lead generation and in-store visits post-lockdown. 

When I began managing this account in Mid-April, the client was spending just over £2,000/month but was keen to increase spend if results allowed it. 

They were receiving around 25 leads per month @ £87.74 CPL.

Their CTR was at 1.87% and their Average CPC was £2.17. The impression share was 69.48%.

The Results

In just 3 months of working together I was able to reduce the CPL from £87.74 to £15.92. 

As a result, the client was able to invest more into Google Ads and increase the amount of leads they were generating. In July we generated 443 leads from a £7,006.93 investment. 

In addition, I was able to reduce average CPC from £2.17 to £0.96 and increase CTR from 1.87% to 16.27%. 

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81% reduction in CPL
1,672% increase in leads generated