The Challenge
A local plumber contacted me to create and manage Google Ads campaigns for his business.
As a sub-contractor he was keen to start generating more direct leads to enable him to go fully self-employed and eventually build a team of his own.
Leads from Check-a-trade typically cost between £2 + VAT and £65 + VAT. The goal of these Google Ad campaigns was to generate good quality leads somewhere around the £30 region
The Results
Having launched on 26th October 2020, we have already been able to generate 19 leads from a total of 266 clicks at a cost of £510.35.
This works out at a CPL of £26.86. It’s still very early days for this account, so I’d expect this to improve as we gain more data and intelligence on the market.