- Having run thousands (not an exaggeration!) of PPC campaigns, I have the tools and experience to maximise your ROI.
- I manage budgets of all shapes and sizes, from £100/month to £25,000/month. Regardless of your desired spend, your campaigns will be handled with the upmost meticulousness.
Campaign Planning and Strategy
Campaign Creation and Optimisation
Conversion Rate Optimisation (CRO)
of Campaigns Managed
in Total Ad Spend
There’s no denying the power of SEO as a marketing strategy. Unfortunately though, ranking in 2019 takes time. In more competitive niches it can take several months to even break on to page one.
Google PPC Ads make an impact from the moment you launch a campaign. Being at the top of the search results means you can start driving traffic to your landing page from the word go.
Of course, PPC requires an investment of cash whilst SEO only requires an investment of time. But PPC can be an incredibly lucrative investment if the campaign is well formulated and optimised. So unlike SEO, within a few days or even hours you can see an impressive ROI.
PPC give you a measurable ROI so you know exactly what you’re getting out of the ads.
Not only does Google Ads breakdown your return on investment, but you can also see what keywords and ads are generating most clicks, the best click through rate and the best cost per conversion.
The biggest benefit Google Ads has over other platforms like Facebook or Instagram is user intent.
When someone if browsing Facebook, their intent probably isn’t to buy a t-shirt or invest in a piece of software.
When someone searches for your product or service on Google, they have genuine purchasing intent.
One of main concerns with PPC is the cost. There’s not doubt that in certain industries, the Cost-Per-Click can be high, however your amount spent is controlled by the advertiser.
As an advertiser, you can set a daily budget for each campaign you create and a maximum value that you’ll pay for each click (known as your Max CPC).
Once you’ve depleted your daily budget, your ads will stop running until the start of the next day.
As well as allowing you to set a daily budget, Google Ads allows you to schedule when you want your ads to appear.
Perhaps you only want your ads to run during business hours? Maybe you want to advertise when everyone gets out of work? Google Ads allows you to do just that so you can maximise your ROI.
Enquire about my PPC Services today!
Whether you’re launching a new campaign from scratch or need help optimising an existing campaign, let me help you to maximise your ROI.